Mystery Guest
-The secret to elevating guest experiences
Most people have heard of a Secret Shopper – an undercover customer evaluating service, quality, and experience in a store or restaurant. But what happens when we take that concept to the next level?
Meet the Mystery Guest – a deep-dive approach where we step into the shoes of your guests to experience, analyze, and enhance every aspect of your business. It’s not about nitpicking details; it’s about unlocking hidden opportunities and fine-tuning the magic that makes a destination truly unforgettable.
Mystery Guests in the paradise of Puradies
This January, we had the privilege of going undercover as Mystery Guests at the breathtaking Puradies Nature Resort in stunning Leogang, Austria. Our mission? To see, feel, and experience every touchpoint of the guest journey – and find those golden opportunities that can take it from great to absolutely exceptional.
So, what does a Mystery Guest actually do?
Unlike a regular guest, we don’t just check in to relax and enjoy (although we won’t say no to a great spa treatment!). We observe, listen, and feel – taking in every detail, from the very first impression at check-in to the scent of morning coffee, from how staff interact to how intuitive the room design really is.
We ask the big questions:
- Is the guest experience seamless from booking to check-out?
- Does every detail reflect the brand’s promise and identity?
- Are there hidden gaps in the journey that could elevate guest satisfaction and revenue?
- What small tweaks could turn an already amazing experience into something unforgettable?
Puradies – where nature meets premium comfort
Fine-tuning the symphony
Puradies is an experience in itself – a place where design, sustainability, and premium hospitality blend effortlessly. Nestled in the Alps, it’s a sanctuary of tranquility, nature, and thoughtfulness. Every corner whispers harmony.
But even the most exclusive destinations have room for improvement – and that’s where the Mystery Guest perspective makes all the difference. Sometimes, the smallest adjustments create the biggest impact. It’s not about reinventing the wheel; it’s about fine-tuning the symphony.
Fresh eyes see new possibilities
When you live and breathe your business every day, it’s easy to become blind to the details. A guest might experience the journey differently than you expect. That’s why bringing in an expert Mystery Guest team provides honest, strategic, and professional insights – the key to refining your brand and staying ahead in the experience economy.
Curious about how Future Fridays helps businesses unlock their full potential with Mystery Guest evaluations?
Let’s talk – we live for uncovering hidden opportunities and turning great into extraordinary.
Your tailored strategy…
At Future Fridays, we don’t just analyze—we craft tailored strategies that turn potential into performance. With a deep understanding of guest experience, revenue mindset, and sustainable growth, we deliver our Recipe for Excellence—designed to elevate your resort’s success to the next level.
PS: We’ve also developed a digital version of our Mystery Guest service, focusing on Revenue Mindset – a strategic tool to analyze guest journeys through the lens of revenue optimization and long-term success. Because a great experience is not just about making guests happy – it’s about making business smarter, stronger, and more profitable.